Cadbury World Birmingham: An Irresistible One for Chocolate Lovers!

If you want to journey through a fascinating world of chocolate delights, then Cadbury World in Birmingham is just the place for you!

With a 4D cinema, the worlds biggest Cadbury shop, and many other unmissable attractions, Cadbury World makes an exciting day out for chocolate lovers.

In this article, we’ll cover everything you need to know about Cadbury World, including what kind of events and activities you can expect, attractions, and more. 

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Cadbury World Contact Information

Address: Cadbury World, 69 Linden Rd, Bournville, Birmingham B30 1JR, United Kingdom
Telephone: +44 121 393 6004
Opening times: Mon-Fri: 10am-3pm, Sat-Sun: 9am-4:30pm

The Story of Cadbury World

The world may know the decadent taste of Cadbury chocolate. 

But what about the story of Cadbury – your favourite confectionery?

Cadbury World is a top visitor attraction in the United Kingdom and a valued addition to the Cadbury business. It welcomes over half a million guests yearly. 

Often confused for a theme park or a Cadbury factory tour, Cadbury World is a self-guided exhibition tour that uncovers the story of the cocoa bean, chocolate, and the Cadbury business. 

Cadbury World opened its doors on 14 August 1990 on Cadbury’s Bournville manufacturing site in Birmingham city. 

The Cadbury brand was founded by John Cadbury, based on his Quaker (a non-conformist group) beliefs. He later introduced his sons, Richard and George Cadbury, who founded the Bournville Village. 

Owned by Merlin Entertainments, Cadbury is now part of Mondelez International, the second biggest confectionery manufacturer in the world.

Mondelez International has invested in the Bournville village, the original Cadbury factory, to continue the rich heritage the site offers.  

Fun fact: As a result of the success of Cadbury World Birmingham, a second location opened in Dunedin, New Zealand, in 2003. 

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What Kind of Activities Take Place at Cadbury World? 

Uncover the story behind the Cadbury brand and learn how your favourite confectionery is made.

Here are the choctastic activities you can take part in at Cadbury World: 

  • Character Dining: Enjoy a delightful afternoon tea with beloved Cadbury characters in a private area of the Cadbury Café conservatory.

    Afternoon tea is available on the weekends, and tickets range from £11.50 for children and £15.50 for adults.
  • Afternoon Tea: If you fancy a cup of tea and cookies, indulge in a British classic with scones, chocolate delights, and some of the finest Cadbury confectionery.

    This experience is available Mon-Fri, and a ticket will cost you £25.50.
  • Aztec Jungle and The Cadbury Story: Discover the history of chocolate and the cocoa bean in the aztec jungle. And, listen as John Cadbury reveals his story along with his sons Richard and George Cadbury. 
  • Chocolate Making: Indulge in a taster of your favourite treat and warm cuppa milk in the chocolate making zone. Watch a Cadbury World chocolatier craft a Cadbury classic like a caramel bunny or a Cadbury creme egg.
  • The Purple Planet: Ever wanted to chase a Cadbury Creme Egg? Experience chocolate like never before, but digitally. This interactive affair allows you to enter a world of virtual chocolate delights.
  • Have A Go: Find out how Cadbury chocolate was made as a Cadbury World chocolatier guides you through traditional chocolate making methods. See chocolate rain, and then have a go doodling your name in chocolate.

What Are The Main Attractions at Cadbury World? 

These three main attractions at Cadbury World will appeal to all chocolate lovers:

  • 4D Chocolate Adventure: You may want to hold onto your seats for this one! This immersive 4D cinema experience features a Crunchie rollercoaster, the Cadbury creme egg airship piloted by Caramel Bunny, and motion seats.
  • Cadabra Ride: Embark on a magical Cadabra ride in one of Cadbury Worlds Beanmobiles and be gently guided through a fairytale village where they pay homage to the cocoa bean.
  • The Worlds Biggest Cadbury Shop: Situated next to the Cadbury café, find your favourite confectionery and Cadbury chocolate treats at the Worlds Biggest Cadbury Shop. It is a must-see for chocolate lovers.

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What Are The Upcoming Events at Cadbury World?

Grab your favourite treat from the Cadbury café, sit back and enjoy the various shows at Cadbury World, included in the admission price:

1. Freddo’s Festival of Fun 

This Festival of Fun is a brand new show that takes music lovers on a journey. Dance with Cadbury characters and enjoy the sounds and excitement of Freddo’s Festival of Fun.

Dates: Weekends and school holidays until 9th October
Times: Every 30 minutes from 11:30 am-4 pm in the entertainment marquee

2. Freddo’s Circus Spooktacular

This half term, prepare to be spooked! Join Freddo, and other loved Cadbury characters for a show of spells, laughs, and fun. 

Dates: 15th – 30th October 2022
Times: Every 30 minutes from 11:30 am-4 pm in the entertainment marquee

3. Christmas Celebrations Weekend

Come and enjoy the classic story of Cinderella, told with twists and turns along the way.

Dates: Weekends and school holidays from 19th November – 23rd December
Times: Every 30 minutes from 11:30 am-4 pm in the entertainment marquee

Stay up to date with the latest news from Cadbury to avoid missing any events in the future.

Essential Visitor Information About Cadbury World

 Below you will find essential information that may be worth a read before your next visit: 

1. How Do You Purchase Tickets For Cadbury World?

As the capacity for Cadbury World has reduced, you must pre-book a ticket before your visit. 

Here are the tickets you can select: 

  • Adult: £21
  • Children (aged 4-15 years): £15.50
  • Under 4 years: Free
  • Family of 4 (max 2 adults): £63
  • Family of 5 (max 2 adults): £76
  • Senior Citizen (aged 60+): £18
  • Student (with valid ID): £18
  • Essential Carer: Free

Or make an online booking and save 5% off standard entrance prices. 

2. How Do You Book Your Free Ticket?

Purchase any promotional Cadbury confectionery pack and follow the steps below to complete your online booking: 

  • Step 1: Cut out and hold onto the ticket voucher on your promotional pack(s)
  • Step 2: Visit the Merlin partner website and pick the attraction you wish to visit. 
  • Step 3: Follow the steps to complete your booking and pay for your promotional ticket.
  • Step 4: Check your inbox to ensure you have received an e-ticket confirming your booking.
  • Step 5: Make sure you have your e-ticket and on-pack voucher to enter.

Discover epic rollercoasters, the magic of the ocean, or mediaeval adventures with Cadbury and Merlin Entertainments. Chocolate lovers, this one’s for you! 

This promotion is only valid with purchasing a full-price adult ticket.

On the Merlin partner website you can also book other attractions such as Warwick Castle, Chessington World of Adventures, the Bear Grylls Adventure, and many more! 

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3. Is It a Cadbury Factory Tour?

Cadbury World is a visitors centre. It is neither a tour of the Cadbury factory nor a theme park. Enjoy the self-guided tour at your own pace and uncover the making and magic of Cadbury chocolate. 

4. How Do You Get To Cadbury World?

Here’s how to get to Cadbury World Birmingham on Linden Road via car or public transport: 

Travelling By Car:

  • Take the M5 (brown signs from Jct 2 and 4) or the M42 Jct 2 and follow the brown signs straight ahead for 6 miles to Bournville. 
  • Avoid coming through Birmingham city centre on the A38(M) from the M6 Junction 6.
  • To make use of Google maps, please use postcode B30 1JR.
  • Cadbury World has ample parking bays available at no additional charge. 

Travelling By Public Transport: 

  • The nearest train station is Bournville Station (15 min walk)
  • The nearest bus station is Bournville Lane (3 min walk)

Pro Tip: Google maps is your best friend for finding quick or alternative routes for unexpected road works/closures.

5. How Long Does It Take To Get Around Cadbury World?

Your visit will most likely last for about 3-4 hours. The time may vary on weekends and school holidays. 

6. What Ages Are Suitable For Cadbury World? 

Cadbury World is suitable for all ages. However, a child between the ages of 3-8 years old will enjoy everything the attraction offers, especially the magical Cadabra ride and the 4D Chocolate Adventure Zone. 

7. Is Cadbury World Accessible?

The attraction is accessible to all. The venue can be accessed by people with wheelchairs and pushchairs and is service-dog friendly.

Outdoor attractions can be accessed from a sloped path from the reception area, including the 4D Chocolate Adventure and African Adventure play area. 

On the magical Cadabra ride, a bean mobile has been modified for wheelchair use and the 4D Cinema has space for two wheelchairs. 

8. How Did Cadbury World Honour The Queen? 

The Cadbury brand is committed to using chocolate to honour British culture.

Donna Oluban and Dawn Jenks hand-crafted a chocolate Coronation Chair to pay tribute to the Queen’s Platinum Jubilee. 

You can have a peek at this marvellous, chocolate creation at the Chocolate Making zone. 

9. What Are The Nearby Attractions? 

So, do you want to make a day of exploring Birmingham city? 

Explore these West Midland and Broad Street attractions: 

West Midland Safari Park (46 min drive)